The world of soccer since the advent of Sky Sports is a very different environment to that which existed back in the seventies and eighties, and though some of the changes, such as the obsession with club finances and the lack of physical contact, may not appeal to everyone, no-one can argue that the games suffer from a lack of exposure or promotion. Indeed such has been the complete absorption of the media into the sport (or the sport into the media?) that it can be difficult to escape the constant barrage of team news and indeed player scandal, even when one has no interest in any of their affairs.

Though the GAA has evolved in the last few decades as well, most would say that the changes brought about have been largely for the better and introduced gradually, causing no real shock to the system. However one aspect where the administrators really need to take a look at themselves is in the area of marketing.

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